e-Learning

Audio Book

Checklists and Templates

Checklists on book website

Tips on how to create convincing copy

List of free newsletters

Suggested reading: Books on management and marketing

Columns and Media

Pharma Marketing News

• Turning Science into Sales:
  Tips for Communicating Clinical Trial Results

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Lifecaps News from Capsugel (Pfizer)

• The Evolution of the Patient to Key Consumer. In: The Product -
  A Rising Star of the Marketing Mix (Co-Autor Ottmar Mergel)

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Volomed.com - Your Gateway to the World's Health Services

• 8 Great Tips for Communicating More Effectively:
  How to Convince Your Target Audience

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For additional articles, please see German version of website

Strategy and Marketing Plan

Marketing tips for winning in the market place

Master Slides: Presentations

		Successfully Marketing Clinical Trial Results: Winning in the Healthcare Business (London, UK)
		L'exploitation marketing des essais cliniques dans l'industrie pharmaceutique (Paris, France)
		Convertir los datos scientíficos en ventas en la industria farmacéutica (Barcelona, Spain)
		Successfully Marketing Clinical Trial Results (Istanbul, Turkey)
		Medico-Marketing Seminar: How to Benefit From Your Investment in Clinical Trials (Athens, Greece)

Program Examples

The Pharma Executive Mini MBA, Module Strategy and Strategic Thinking Koc University, Istanbul, Turkey

Successful Marketing of Clinical Trial Results Management Forum UK, London, Great Britain

L'exploitation marketing des essais cliniques dans l'industrie pharmaceutique Recherche clinique, Paris, France

Convertir los datos scientíficos en ventas en la industria farmacéutica IIR Espana, Madrid, Spain