You would like to enhance your skills through books, articles and journals?
Here you will find much of the knowledge that has enabled clients
to augment their professional performance and grow their business:

English-Language Publications

Successfully Marketing Clinical Trial Results:
Winning in the Healthcare Business

Reviews: , "Simply brilliant",
"An easy-to-read guide", "Illuminating" , more

. Listen to Free Audio Files ..
. Download Free Checklists
. Table of Contents: Overview . Details


..Articles

• Turning Science into Sales:
  Tips for Communicating Clinical Trial Results

______________________________________________________

Speakeasy - The Magazine of the Professional Speakers Association

• Six Elements of a Marketing Strategy Helping You to
  Capitalize on Business Opportunities
  

______________________________________________________

Lifecaps News from Capsugel (Pfizer)

• The Evolution of the Patient to Key Consumer. In: The Product -
  A Rising Star of the Marketing Mix (Coauthor Ottmar Mergel)

______________________________________________________

• 8 Great Tips for Communicating More Effectively:
  How to Convince Your Target Audience

______________________________________________________

Interview

Discover Opportunities: Embark on an Exciting Journey
The Art of Turning Science into Sales


German-Language Publications

Book

"Erfolgreich im Pharma-Marketing" (Successful Pharma Marketing)

Articles in various professional journals and magazines

Arzneimittel Zeitung
Health & Sales
PM-Report
Pharma-Marketing-Journal
OTX World
Horizont
W & V : Werbung und Unternehmenskommunikation
Werbung und Unternehmenskommunikation
Wirtschafts-Magazin


Please see the German-language site for details

Checklists and Templates

Learn more
Please type your key word in the search... .field on your left

Background
Information
Insights