ASP – Application Service Provider
B2B – Business to Business
B2C – Business to Consumer
CPA – Cost Per Action / Cost per Adclick
CPC – Cost Per Click / Cost per Customer
CPL – Cost Per Lead
CPO – Cost Per Order
CPS – Cost Per Sale
CPV – Cost per Visit
CTA – Call to Action
CTR – Click-Through Rate
PFP – Pay For Performance
PPC – Pay Per Click
PPL – Pay Per Lead
PPS – Pay Per Sale
PV – Page View
SEA – Search Engine Advertising
SEO – Search Engine Optimization
SERP – Search Engine Results Page
UGC – User Generated Content
UV – Unique Visitor
Addendum:
Gross rating point (GRP) is the product of the percentage of the target audience
reached by an advertisement, times the frequency they see it in a given campaign
(frequency × percentage reached). Example: A television advertisement that is aired
5 times reaching 50% of the target audience each time has a GRP of 250 (5 × 50%).
GRP values are commonly used by media buyers to compare the advertising strength
of various media vehicles.
In Deutsch: Bruttoreichweite in Prozent. Sie gibt Aufschluss über den Werbedruck
einer Kampagne und ist eher für TV-Werbung als für Online-Marketing-Kampagnen geeignet.
Mehr zu Pharma Online Marketing und Internet-Strategien