| FAQs: Frequently Asked Questions |
Benefit
When do clients profit?
Clients profit if the following apply:
• Business: Healthcare, especially the pharmaceutical industry
• Department: Marketing, medical marketing or related functions
• Product: Drugs or medical devices
• Portfolio revenue potential: One million dollars or more
• External customers: Physicians, pharmacists, patients, opinion leaders, etc
• Internal customers: Sales force, top management, the board, etc
• Objectives: Generate more sales and strengthen your market position
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Where do I get information for free?
• Download free presentation slides
• Download free articles
• Download free checklists
• Download the table of contents and
and two sample sections of the book
Successfully Marketing Clinical Trial Results
• Download a free marketing plan template that will
help you prepare and write your marketing plan
• Subscribe to a free newsletter
How can you help me grow on a low budget?
• Order a CD ROM with 26 checklists
and 300 PowerPoint illustrations for 10 euros
• Buy the book and the CD ROM
Successfully Marketing Clinical Trial Results:
Winning in the Healthcare Business
for about 130 euros at Amazon or order it
with an online discount at the publisher's site
Attending open seminars
Typical registration fees for public seminars with
standard content vary between 600 and 1 600 euros
per person - depending on the duration and the
sponsoring professional educational organization
What is the investment in typical in-house training programs?
Clients usually invest 3 000 euros for a standardized
one-day-workshop, including a CD ROM for every participant
In addition, they receive the password that gives
them access to webpages reserved for clients
Considering travel expenditures and registration fees
for public seminars, an in-house seminar is usually
more cost effective, if there are three or more
participants from the same company attending the event
Custom-tailored training programs
Clients invest 5 000 to 10 000 euros for training programs
developed to address specific company challenges - this
includes analysis, preparation, a one or two day live event
with or without a follow-up day. Every participant receives a
CD ROM and the client receives a copy of Dr. Umbach's book
Clients are entitled to free follow-up phone conversations
after sending an email with their questions
The subsequent improvement in performance and increase
in sales will be worth more than the money you invested.
Individual consulting services
Some clients prefer personal strategic advice and one-to-one
support to address particular management challenges.
They receive the highest level of personalized
attention tailored to their specific needs.
The process typically involves defining client
objectives, establishing relevant facts, analysing
the situation, discovering hidden opportunities,
developing creative options, evaluating risk-return
ratios and formulating proposed actions.
Clients typically invest between 5 000 and 20 000
euros for these individual consulting services
When should I consider Dr. Umbach as a key note speaker?
If you are looking for an energizing high-content speaker
with intimate knowledge of the healthcare business:
Dr. Umbach is a professional member of the German Speakers
Association, of the International Federation of Professional
Speakers and of the Groups Business Coaching and Consultants
of the American National Speakers Association.
Depending on the amount of preparatory work and travel time
required, clients invest between 2 000 and 6 000 euros for
a customized key note speech
Testimonials
What do clients say about their results?
Read what clients say about their results
Type of Learning Experience
What's the value of reading versus training versus consulting?
Reading an insightful article or a good book
is a fine opportunity to get information.
The energy and interaction associated with
a great live seminar event give it more impact.
But nothing comes close to a personal consulting session -
the most powerful kind of learning experience -
that's where you really make forward leaps
Adding Value
When do I get the greatest return on my investment?
When you
• Maximize the impact of your communication strategy
• Capitalize on your clincial trials and turn science into sales
| Which are typical topics of your engagements? | ||
| Marketing products in the healthcare arena |  |
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| Shortening time to market | |
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| Better cooperation between Medical and Marketing | |
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| Driving sales by communicating scientific results | |
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| Optimizing folders, advertisements and brochures | |
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| Targeted copywriting: Turning words into wealth | |
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| Supporting sales force and product management | |
| What services do cooperating partners provide? | ||
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Change management
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| Graphic design | • | |
| Medical Writing
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| Healthcare Marketing Services in French
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| Medical Communication in French
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Limits
What are examples of what you cannot do?
We cannot turn poor scientific data into good scientific data:
We are not modern alchemists
Size of Companies
What size are the companies you work for?
We work for clients in medium-size companies
and large corporations
Type of Clients
Who would be better served by other consultants?
People working in research, production, regulatory affairs,
controlling, accounting, investor relations or quality control.
Dr. Umbach works only with people working in Marketing
and Sales, New Business Development and Medical
Marketing - and only for the healthcare sector
Familiarity with the Industry
Why is expertise in the healthcare sector so important?
An understanding of the specific industry needs
helps to develop and offer actionable solutions
Independent Advice
When is an outsider's view useful?
Sometimes you need to get a second opinion,
preferably from an external expert who is
not afraid to tell you what he really thinks
Privacy
How secretive are you?
We respect your privacy and
keep your data
absolutely confidential
Attitude
How do you enhance my success?
We have a passion for performance
and help you achieve your goals:
You transform challenges into choices
and obstacles into opportunities
Vision
What's your goal?
We are personally committed to providing valuable training
and consulting services to medical and marketing professionals
that will help them achieve their goals
Critical Success Factors
Why do some projects fail?
Some organizations overlook an essential question:
What’s in it for the customer or user or employee?
How will the project improve their situation?
If the planned approach would only provide benefits
to the organization, but not to the individual
customer or user or employee, people will
not adopt the project
International Experience
Why is it advantageous that you work in several countries?
Helping professionals in different places entails change,
challenge, adventure, new ideas and inspirations -
all of which can contribute to your innovative strategies
Your Career
How can you assist me in my professional role?
We help you get the attention you deserve -
inside your company and beyond
Function
Do you serve clients as consultant, trainer, author or speaker?
Dr. Umbach is a management consultant and trainer specialized
in healthcare marketing. He also writes business articles and
and gives key note speeches
Benchmarking
Your opinion on evaluating processes in relation to best practice?
Some companies expend many resources studying themselves and their
competitors. Our advice is to spend more time studying the customer.
Often it is better to be marching in the opposite direction from the crowd
Speed
How quickly do you work?
As fast as you need us to
Interim Support
Can you provide temporary support to our marketing department?
Yes, you can hire us as free agents working for a particular project:
Invisible support, visible benefit
Other Experts
When do you include other experts?
We not only use all the brains we have,
but also all those we can borrow
(Based on a statement by Woodrow Wilson)
Quality Control
How do you ensure the high quality of your workshops?
We receive anonymous evaluations from our participants.
They usually give an overall rating of approximately
9 on a scale of 1 - 10, which is excellent.
In addition, we receive open feedback from
experienced trainer colleagues attending and
assessing our seminars and workshops
Hallmarks
What are hallmarks of your service?
Personalized attention and immediate responsiveness
Impact
How practical are your recommendations?
"E" is Günter E Umbach's middle initial - as in "Effectiveness"
You will get clear, straightforward and direct recommendations
You will hear what will probably work and what might not
You will receive ideas you can implement immediately
Thus, you will make the most of your resources
Power
Success in Business
Strategy-focused consultants from prestigious firms
can put together a brilliant presentation deck
and make recommendations for long-term plans.
If you demand strategy plus implementation experience
in the real world, you may consider Dr. Umbach -
a corporate manager turned successful entrepreneur
Writing
Skills
How can I learn to write more persuasive documents?
Our seminars will improve
your ability to write clear and concise
business correspondence by using language more effectively
Programs
Where can I view programs of seminars?
You will find an overview of program contents
Seminar Style
Do you use a special seminar style?
We involve the participants actively in the learning
process through questions, discussions and exercises.
Participants vote on preferred responses to inquiries
and develop solutions to short case studies - often
arriving at thought-provoking insights and actionable solutions
Unique
How do I create a memorable
brand?
We help you
to develop original concepts
Background Information
Where can I find details about how you serve clients?
• Professional profile
• Personal profile
• Workshop programs
• Columns and media
• Interview
• Master slides
• Competences
• Newsletter
Distinction
Why should I consider you?
The following list of qualifications and experiences might be helpful:
Time
When should I contact you?
Please feel free to contact me today
Start
Is the first step cost-free?
Yes, the first phone conversation is always free
More information
Didn't find the information you were looking for?
Please contact us
