Columns
and Media
Would you like to enhance your skills through books, articles and journals?
On these pages you have access to much of the knowledge
that has enabled Dr. Umbach to assist his clients
in enhancing their professional performance.
Successfully Marketing Clinical Trial Results:
Winning in the Healthcare Business
Author: Dr. Günter Umbach
Publisher: Gower, London, United Kingdom
Reviews
5 stars
amazon.com
• "An easy-to-read guide for all those involved in converting
complex scientific data into marketable messages"
Dr. Padraig J. Moran, BSc PhD, Royal College of Surgeons in Ireland
• "Simply brilliant"
Dr. Martin Bornemann, Bornemann Medical Writing
• More reviews
• Checklists
• Press Release
You can download articles (in German) from the column
Continuing Marketing Education published in "Pharma Relations"
Sign up here for our free newsletter
You will find comments in the German trade newspaper
"Arzneimittel Zeitung" regarding the following seminars:
•
Successful through cooperation between Medical and Marketing
•
How best to address patients in the pharma business
•
The Pharma Management Course
The German-language "Pharma-Marketing-Service" comments about
• The Management Course for the Pharmaceutical Industry
The German-language professional journal "OTX World"
offers you a report about the seminar
•
Successfully communicating scientific results
A German-language press release offers you a comment on the
• Pharma Marketing Intensive Workshop
The German-language professional journal "Pharma Relations"
offers the following articles (English translation of titles):
• Discovering marketing potential is a modern treasure hunt
• Direct to patient communication
The German-language professional journal "Health & Sales"
offers the following articles, comments and book reviews
(English translation of titles):
• Winning and keeping physicians as customers
• How to sell pharmaceutical products effectively
• Making the sales force more effective
• Successfully marketing clinical trial results
• Peak performance for professionals in the pharma industry
You will find reports (in Turkish) based on a workshop in Istanbul
• The art of effectively presenting data, Part I (0.3 MB)
• The art of effectively presenting data, Part II (0.3 MB)
The German-language professional journal "Horizont"
offers an article with comments on customer orientation
and direct marketing as blueprint for future success
• Healthcare marketing report
The German-language journal for advertising and communication
"W & V" offers statements from an interviews regarding
• Dramatic changes in the pharma business
The German-language workshop "The forgotten P"
(Chairmen: Umbach and Mergel) resulted in an article titled
"A small white pill ", published in "Pharma Relations"
• Product-related marketing opportunities
The German-language journal "PM-Report" published
• 12 Myths and Facts about Direct-to-Consumer-Strategies
"Lifecaps News" from Capsugel published the report
"The Product - A Rising Star of the Marketing Mix"
with an article co-authored by Mergel
• The Evolution of the Patient to Key Consumer
The German-language newspaper "Arzneimittelzeitung"
for the pharma industry published an article co-authored
by the award-winning copywriter Achim Szymanski
• Harness the Power of Words in Marketing
"Volomed.com - Your Gateway to the World's Health Services"
published the online article
• 8 Great Tips for Communicating More Effectively
The German-language newspaper "Pharma-Marketing-Journal"
published an article with Dr. Umbach as one of the interviewed experts
•
Continuing Medical Education: Gray Areas
Page 1
Page 2
Page 3
The German-language newspaper "Pharma-Marketing-Journal"
published an article co-authored by Dr. Christoph Messer
• Pitfalls in Pharma Communication
The US electronic newsletter "Pharma Marketing News"
published the article
• Turning Science into Sales:
Tips for Communicating Clinical Trial Results
The German-language newspaper "Pharma Relations" published
a conversation between Dr. Umbach and Mr. Steinle about
• Opportunities and Limits of Telephone Marketing
You know more
