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You update your product management skills and
• Exploit your market opportunities more imaginatively
• Design your marketing mix more ingeniously
• Apply your marketing instruments more effectively
You give your sales representatives a winning edge by
• Making complex medical knowledge easily understandable
• Portraying brand benefits persuasively for the physicians
• Creating state-of-the-art detailing material for your sales force
You can attend advanced workshops for
• Acquiring credit points toward a Master of Science (in German)
• Dynamic Direct-To-Consumer Marketing in Pharma
•
Turning science into sales
• Pharma Busines Management
You expand, enhance and enrich your expertise
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