The 7 “C”s of good claims: One minute video How to develop great product claims and brand messages

Convincing and Compelling Claims

 

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The Secret to Persuasive Communication

Clients often ask me: How do you develop convincing product claims and compelling brand messages that appeal to the target groups? Here is my recommendation:

Know the 7 “C”s of Great Claims

1  Clear: Easy to understand

2  Concise: Short and to the point

3  Credible: Supported by scientific, technical or clinical data

4  Consistent: In line with other sources such as guidelines

5  Continuous: Constant over time

6  Competent: Showing your product and customer know-how

7  Caring: Of relevance to the target group, meaning it has to provide a benefit to the customer.

Please note:
There is also the slightly different concept of »7 C’s of Effective Communication« Applied to Science. You will find more at: https://www.seyens.com/7cs-effective-communication-science/

Recommendation

If you take these 7 Cs into account, you will inspire your customers to take action and realize the full potential of your products.

German Version

Wirksame Botschaften, effektive Aussagen: 7 Tipps »

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