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Originaltitel "Successfully Marketing Clinical Trial Results: |
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To You |
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Introduction |
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Personal Goals and Objectives |
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Analyzing the Market and Devising a Strategy |
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Developing Your Content Part 1 |
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Developing Your Content Part 2 |
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Winning Attention |
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Making Best Use of Language |
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Design: Choosing Style |
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Design: Layout |
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Designing Diagrams and Charts |
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Direct Mail That Gets High Responses |
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Using Images and Illustrations |
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Creating Emotional Impact |
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Improving Your Branding Skills |
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Adapting to a Professional Role |
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Becoming More Resourceful |
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Marketing Internally |
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Communicating Externally (part 1) |
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Communicating Externally (part 2) |
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Communicating Externally (part 3) |
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Maximizing Your Impact |
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Mobilizing External Support |
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Developing the Project Strategy |
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Implementing the Project |
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Becoming A Project Leader |
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Action |
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Recommendation |
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Autor | Dr. Günter Umbach |
Verlag | Gower Publishing, London |
Sprecher | Jon Marlow |
Sprache | Englisch |
Buch-Kapitel | Book Chapters: PDF » |
Videos | Online Training Videos » |
Das Originalbuch mit mehr als 300 vierfarbigen Illustrationen und
26 Checklisten auf einer begleitenden CD ROM hilft Ihnen, das volle
Potential Ihrer Daten effektiver zu nutzen. Lassen Sie sich inspirieren!