Book Chapters - Free

Successfully Marketing Clinical Trial Results:
Winning in the Healthcare Business

You have complimentary access to the 22 chapters of the book:
You can download the high-resolution files including illustrations

Discover more at the workshop »

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To You 

 

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Introduction 

 

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Personal Goals and Objectives 

 

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Analyzing the Market and Devising a Strategy 

 

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Developing Your Content 

 

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Winning Attention 

 

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Making Best Use of Language 

 

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Design: Choosing Style 

 

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Design: Layout 

 

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Designing Diagrams and Charts 

 

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Devising Direct Mail That Gets Good Responses 

 

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Using Images and Illustrations 

 

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Creating Emotional Impact 

 

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Improving Your Branding Skills 

 

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Adapting to a Professional Role 

 

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Becoming More Resourceful 

 

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Marketing Internally 

 

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Communicating Externally 

 

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Maximizing Your Impact 

 

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Mobilizing External Support 

 

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Developing the Project Strategy 

 

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Implementing the Project 

 

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Becoming A Project Leader 

 

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Action 

 

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Recommendation 

 

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    Author Dr. Günter Umbach
    Publisher Gower Publishing, London
    Year 2006
    Languages English (Original), Chinese
    Print Version    In bookshops or Contact us »
    Audioversion    Narrator: Jon Marlow

 

    Workshops Deutsch pfeil_download      English pfeil_download

Tel: +49-228-34 89 45Mob: +49-172-20 42 007E-Mail: info@umbachpartner.comLocationTerms of Use
Tel: +49-228-34 89 45Mob: +49-172-20 42 007E-Mail: info@umbachpartner.com
LocationTerms of Use
Tel: +49-228-34 89 45
Mob: +49-172-20 42 007
E-Mail: info@umbachpartner.com
Location
Terms of Use