Effective Lifecycle Management: A Real Story

Increase Sales and Profits

How successful do you convey product benefits during the lifecycle?

Financial Times

I became the leader of an international team responsible for the strategy of a billion-euro mature brand. We put scientific data to work. Capitalising on existing, but underused trial   results, we developed a communication campaign: Revenue and profit increased by approximately 20 percent reaching the highest values of the product lifecycle.

Günter Umbach, M.D., former Marketing Director and Medical Director


Discover more

Book: Successfully Marketing Clinical Trial Results: Winning in the Healthcare Business »

Presentation: Product Lifecycle Management and Brand Defense Strategy »

Workshop: Successfully Marketing Trial Results »

: Dr. Günter Umbach can help you unlock the hidden potential of your data »



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