Book Chapters - Free
Successfully Marketing Clinical Trial Results:
Winning in the Healthcare Business
You have complimentary access to the 22 chapters of the book: You can download the high-resolution files including illustrations
Discover more at the workshop »
|
||
|
To You |
|
|
|
Introduction |
|
|
|
Personal Goals and Objectives |
|
|
|
Analyzing the Market and Devising a Strategy |
|
|
|
Developing Your Content |
|
|
|
Winning Attention |
|
|
|
Making Best Use of Language |
|
|
|
Design: Choosing Style |
|
|
|
Design: Layout |
|
|
|
Designing Diagrams and Charts |
|
|
|
Devising Direct Mail That Gets Good Responses |
|
|
|
Using Images and Illustrations |
|
|
|
Creating Emotional Impact |
|
|
|
Improving Your Branding Skills |
|
|
|
Adapting to a Professional Role |
|
|
|
Becoming More Resourceful |
|
|
|
Marketing Internally |
|
|
|
Communicating Externally |
|
|
|
Maximizing Your Impact |
|
|
|
Mobilizing External Support |
|
|
|
Developing the Project Strategy |
|
|
|
Implementing the Project |
|
|
|
Becoming A Project Leader |
|
|
|
Action |
|
|
|
Recommendation |
|
|
|
||
| Author | Dr. Günter Umbach |
| Publisher | Gower Publishing, London |
| Year | 2006 |
| Languages | English (Original), Chinese |
| Print Version | In bookshops or Contact us » |
| Audioversion | Narrator: Jon Marlow |
