Free Audios: Turning Science into Sales

From the Book "Successfully Marketing Clinical Trial Results:
Winning in the Healthcare Business" »

Tap into the vast resource of your research results

Realize the full medical value of your products

Apply scientific evidence to strengthen your position



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Free access to the audioversion of the chapters

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To You 

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Introduction 

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Personal Goals and Objectives 

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Analyzing the Market and Devising a Strategy 

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Developing Your Content Part 1 

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Developing Your Content Part 2 

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Winning Attention 

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Making Best Use of Language 

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Design: Choosing Style 

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Design: Layout 

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Designing Diagrams and Charts 

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Direct Mail That Gets High Responses 

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Using Images and Illustrations 

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Creating Emotional Impact 

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Improving Your Branding Skills 

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Adapting to a Professional Role 

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Becoming More Resourceful 

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Marketing Internally 

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Communicating Externally (part 1)

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Communicating Externally (part 2) 

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Communicating Externally (part 3) 

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Maximizing Your Impact 

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Mobilizing External Support 

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Developing the Project Strategy 

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Implementing the Project 

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Becoming A Project Leader 

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Action 

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Recommendation 

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Author Dr. Günter Umbach
Publisher Gower Publishing, London
Narrator Jon Marlow
Language Englisch
Bookchapters PDF

 

The original hardback book with a wealth of 4-colour illustrations and a CD helps you convert your ideas into achievements and realize the full medical and commercial value of your products.

"A logical clinical approach"
Marketing Manager I.D.

Let the book inspire you!

 

Tel: +49-228-34 89 45Mob: +49-172-20 42 007E-Mail: info@umbachpartner.comLocationTerms of Use
Tel: +49-228-34 89 45Mob: +49-172-20 42 007E-Mail: info@umbachpartner.com
LocationTerms of Use
Tel: +49-228-34 89 45
Mob: +49-172-20 42 007
E-Mail: info@umbachpartner.com
Location
Terms of Use