Free Audios: Turning Science into Sales
Reference Book "Successfully Marketing Clinical Trial Results:
Winning in the Healthcare Business" »
Tap into the vast resource of your research results
Realize the full medical value of your products
Apply scientific evidence to strengthen your position
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Free access to the audioversion of the chapters You can listen now or download and listen later |
Discover how to convert science to sales: Workshop »
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To You |
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Introduction |
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Personal Goals and Objectives |
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Analyzing the Market and Devising a Strategy |
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Developing Your Content Part 1 |
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Developing Your Content Part 2 |
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Winning Attention |
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Making Best Use of Language |
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Design: Choosing Style |
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Design: Layout |
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Designing Diagrams and Charts |
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Direct Mail That Gets High Responses |
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Using Images and Illustrations |
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Creating Emotional Impact |
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Improving Your Branding Skills |
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Adapting to a Professional Role |
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Becoming More Resourceful |
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Marketing Internally |
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Communicating Externally (part 1) |
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Communicating Externally (part 2) |
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Communicating Externally (part 3) |
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Maximizing Your Impact |
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Mobilizing External Support |
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Developing the Project Strategy |
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Implementing the Project |
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Becoming A Project Leader |
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Action |
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Recommendation |
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| Author | Dr. Günter Umbach |
| Publisher | Gower Publishing, London |
| Narrator | Jon Marlow |
| Language | Englisch |
| Bookchapters |
The original hardback book with a wealth of 4-colour illustrations and a CD helps you convert your ideas into achievements and realize the full medical and commercial value of your products.
"A logical clinical approach"
Marketing Manager I.D.
Let the book inspire you!
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