Prescriptions for your success
No. 1 for "Medical" and "Marketing" Publications in Europe

Books and Columns Worth Reading

International Business Books


Published Knowledge: Three business books (in 3 languages) and more than fifty articles in journals and newspapers


Buch .

Book: Successfully Marketing Clinical Trial Results: Winning in the Healthcare Business »

How to communicate research results and turn scientific data into sales
Reviews: , "Simply brilliant", "An easy-to-read guide", "Illuminating"


English Original Version: Gower Publishing, London, UK

Chinese Version: Publishing House of Electronics, Bejing, China

. Listen to free audiobook version »

Download free checklists »

Table of Contents. Table of contents: Overview »

Contents. Book chapters including illustrations - free »




Book (in German): Erfolgreich im Pharma-Marketing »
Succeed in Pharma Marketing

Published by Springer Science+Business Media, now in its third edition: Based on the German and the "International Pharma Marketing Workshop" series




Book (in German): Erfolgreich als Medical Advisor oder Medical Science Liaison Manager »
Succeed as Medical Advisor or Medical Science Liaison Manager

Published by Springer Science+Business Media: Based on the German and the International Medical Advisor Workshop series




Original Articles in English

Turning Science into Sales:
Tips for Communicating Clinical Trial Results 
Pharma Marketing News (US electronic newsletter)

The Evolution of the Patient to Key Consumer. In: The Product -
A Rising Star of the Marketing Mix (Co-Autor Ottmar Mergel)
Lifecaps News from Capsugel (Pfizer)

8 Great Tips for Communicating More Effectively » - Your Gateway to the World's Health Services


Six Elements of a Marketing Strategy Helping You
to Capitalize on Business Opportunities
Speakeasy - The Magazine of the Professional Speakers Association

Discover Opportunities - An Exciting Journey:
The Art of Turning Science into Sales
Interview by Management Centre Europe in Brussels


Additional Recommendations

Multi Channel Marketing: Effective Cross Channel Management »

Content Marketing: Communicate valuable content »



Original Articles in German:
Please see German-language website »



Recommended for the French market: Book
"Bonnes Pratiques de Marketing Pharmaceutique" 
by co-speaker Alain Rusterholtz

Details at



"There are those who will laugh at those who read useful books, and yet there is little difference between those who cannot read and those who will not read—the result of both is ignorance."  
- Jim Rohn -


Rat und Tipps



"Tips that are worth gold"
Dr. B. R.


Dr. J. S.


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