Prescriptions for your success

Books and Columns Worth Reading

International Business Books


Published Knowledge: Three business book (in three languages) and more than fifty articles in journals and newspapers


Buch .

Book: Successfully Marketing Clinical Trial Results: Winning in the Healthcare Business »

How to communicate research results and turn scientific data into sales
Reviews: , "Simply brilliant", "An easy-to-read guide", "Illuminating"


English Original Version: Gower Publishing, London, UK

Chinese Version: Publishing House of Electronics, Bejing, China

. Listen to free audiobook version »

Download free checklists »

Table of Contents. Table of contents: Overview »

Contents. Book chapters including illustrations - free »




Book (in German): Erfolgreich im Pharma-Marketing »
Succeed in Pharma Marketing

Published by Springer Science+Business Media, second edition: Based on the German and the "International Pharma Marketing Workshop" series




Book (in German): Erfolgreich als Medical Advisor oder Medical Science Liaison Manager »
Succeed as Medical Advisor or Medical Science Liaison Manager

Published by Springer Science+Business Media: Based on the German and the International Medical Advisor Workshop series




Original Articles in English

Turning Science into Sales:
Tips for Communicating Clinical Trial Results 
Pharma Marketing News (US electronic newsletter)

The Evolution of the Patient to Key Consumer. In: The Product -
A Rising Star of the Marketing Mix (Co-Autor Ottmar Mergel)
Lifecaps News from Capsugel (Pfizer)

8 Great Tips for Communicating More Effectively » - Your Gateway to the World's Health Services


Six Elements of a Marketing Strategy Helping You
to Capitalize on Business Opportunities
Speakeasy - The Magazine of the Professional Speakers Association

Discover Opportunities - An Exciting Journey:
The Art of Turning Science into Sales
Interview by Management Centre Europe in Brussels


Additional Recommendations

Multi Channel Marketing: Effective Cross Channel Management »

Content Marketing: Communicate valuable content »



Original Articles in German:
Please see German-language website »



Recommended for the French market: Book
"Bonnes Pratiques de Marketing Pharmaceutique" 
by co-speaker Alain Rusterholtz

Details at


Rat und Tipps



"Tips that are worth gold"
Dr. B. R.


Dr. J. S.


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Tel: +49-228-34 89 45Mob: +49-172-20 42 007E-Mail:
LocationTerms of Use
Tel: +49-228-34 89 45
Mob: +49-172-20 42 007
Terms of Use