Books and Columns Worth Reading
Published Knowledge: Three business books (in 3 languages) and more than fifty articles in journals and newspapers
Book: Successfully Marketing Clinical Trial Results: Winning in the Healthcare Business »
How to communicate research results and turn scientific data into sales
Reviews: 
, "Simply brilliant", "An easy-to-read guide", "Illuminating"
English Original Version: Gower Publishing, London, UK
Chinese Version: Publishing House of Electronics, Bejing, China
. Listen to free audiobook version »
Download free checklists »
. Table of contents: Overview ». Book chapters including illustrations - free »
.
Book (in German): Erfolgreich im Pharma-Marketing »
Succeed in Pharma Marketing
Published by Springer Science+Business Media, now in its third edition: Based on the German and the "International Pharma Marketing Workshop" series
Book (in German): Erfolgreich als Medical Advisor oder Medical Science Liaison Manager »
Succeed as Medical Advisor or Medical Science Liaison Manager
Published by Springer Science+Business Media: Based on the German and the International Medical Advisor Workshop series
Original Articles in English
Turning Science into Sales:Tips for Communicating Clinical Trial Results »
Pharma Marketing News (US electronic newsletter)
The Evolution of the Patient to Key Consumer. In: The Product -
A Rising Star of the Marketing Mix (Co-Autor Ottmar Mergel) »
Lifecaps News from Capsugel (Pfizer)
8 Great Tips for Communicating More Effectively »
Volomed.com - Your Gateway to the World's Health Services
Six Elements of a Marketing Strategy Helping You
to Capitalize on Business Opportunities »
Speakeasy - The Magazine of the Professional Speakers Association
Discover Opportunities - An Exciting Journey:
The Art of Turning Science into Sales »
Interview by Management Centre Europe in Brussels
Additional Recommendations
Multi Channel Marketing: Effective Cross Channel Management »
Content Marketing: Communicate valuable content »
Original Articles in German:
Please see German-language website »
Note:
Recommended for the French market: Book
"Bonnes Pratiques de Marketing Pharmaceutique"
by co-speaker Alain Rusterholtz
Details at www.alainrusterholtz.com
Quote:
"There are those who will laugh at those who read useful books, and yet there is little difference between those who cannot read and those who will not read—the result of both is ignorance."- Jim Rohn -
Be deliberate about your knowledge sources. Today, you have a wealth of options to improve your knowledge - more than ever before. You have everything you need to change your life. You decide what you feed your mind with. Zig Ziglar said, “Your input determines your outlook. Your outlook determines your output, and your output determines your future.”
In today’s information-rich world, it’s up to you to choose, what to ignore and what to disregard. Choose your knowledge sources wisely - your life might depend on them.
