Increase Sales and Profits
How successful do you convey product benefits during the lifecycle?
|I became the leader of an international team responsible for the strategy of a billion-euro mature brand. We put scientific data to work. Capitalising on existing, but underused trial
||results, we developed a communication campaign: Revenue and profit increased by approximately 20 percent reaching the highest values of the product lifecycle.
Günter Umbach, M.D., former Marketing Director and Medical Director
: Successfully Marketing Clinical Trial Results: Winning in the Healthcare Business » Presentation
: Product Lifecycle Management and Brand Defense Strategy » Workshop
: Successfully Marketing Trial Results »
: Dr. Günter Umbach can help you unlock the hidden potential of your data »